Coutts Bank

Coutts Americas Cup Sponsorship

The America’s Cup is the competitive sailing worlds biggest prize, the oldest trophy in any international sport, Coutts Bank sponsored this prestige event and therefore needed activation branding.

Our concept was to focus on the entrepreneurial spirit of the team, which then led us to the concept based on the spirit and power of the sea that Ben Ainslie and his team would be facing.

Services